Raise happy, self-aware kids and create harmony in your home

Our How-to SEL coaching subscription teaches educators and parents how to easily incorporate social and emotional strategies into their daily lives, helping children and families flourish. 

Social and Emotional Learning (SEL) encompasses the core emotional intelligence and relationship-building skills that lead to happy, healthy and successful lives.

We are not born with these skills and behaviors, but they can be learned and nurtured to influence positive changes that are almost immediately recognizable.

Post-Pandemic Social and Emotional Support

Now, more than ever, our children need social and emotional support as they are forced to navigate an uncertain future while trying to also manage stress, anxiety, isolation, lack of motivation and a host of other developmental challenges that have been exacerbated by the impact of COVID-19.

We created a unique “how-to” program to empower parents with the knowledge and easy-to-integrate scripts and practices they need to help children:

  • recognize and understand their own feelings
  • develop and manage positive relationships
  • manage their emotions
  • express empathy and compassion for others
  • improve academic performance
  • reduce stress and anxiety
  • strengthen communication, goal setting and planning

At the same time, the strategies and practices they learn through the series will help parents:

  • learn to navigate difficult discussions with their children
  • tap into hope for their relationship with their children
  • improve communication and build trust
  • benefit from improved relationships and less stress in other areas of life
  • experience a newfound sense of happiness and control

Monthly "How To" SEL Expert Coaching

Delivered as a convenient and affordable monthly subscription, How To SEL series offers a variety of opportunities to learn from and engage with experts at your own pace, from the comfort of home, through professionally-developed ‘how-to’ instructional videos, activities, and a live monthly Q&A with program creators Caroline Maguire and Scarlett Lewis.

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Included in the Subscription:

'SEL'abration Starter Kit

Includes all the resources you need to support you throughout the subscription, as well some "goodies" to make practicing SEL fun for everyone, including:

  • Caroline Maguire’s groundbreaking playbook “Why Will No One Play With Me?” 
  • Scarlet Lewis’s best-selling memoir “Nurturing, Healing Love: A Mother’s Journey of Hope and Forgiveness,” the story of how a six year old boy’s final message inspired a global movement that teaches how social and emotional learning skills can help us heal ourselves and our future society;
  • A Choose Love Journal
  • A “Spy Kit,” complete with child-sized spy glass, observation notebook and a pen to equip your children with a fun and tangible connection to the lessons;
  • and more!

Digital Lessons Library

Your custom portal for accessing and storing monthly lessons, additional resources as recommended by Caroline and Scarlett, and more!

Access to Choose Love CONNECT Community

An added bonus for those seeking to connect with and learn from educators, administrators, parents, government officials, community organizations, and businesses from around the globe who believe in the power of SEL and our Choose Love programs!

Monthly Lessons Page

Your How To SEL lessons and activities for the month, plus access to a Live Q&A with Caroline and Scarlett

  • For Kids Section — includes 2 “how to” video demonstrations of select exercises from Why Will No One Play With Me?” including real scenarios with real children to make them instructional and engaging for all ages; 
  • For You Section — includes a master class with Scarlett and/or guest experts on a variety of topics related to SEL practices with a focus on how they can help nurture and support the parents/caregivers;
  • Choose Love Activity Center — offering an engaging activity or “challenge” for kids of all ages that reinforces the month’s lessons and encourages sharing via the interactive Choose Love Challenge Board.

Flexible, Affordable Pricing

100% of the proceeds for this subscription are being donated to the Jesse Lewis Choose Love Movement to support free SEL programming for schools, homes and communities.

Easy To Understand and Fun To Teach

Here are just a couple of examples of how our bite-sized videos make it fun and easy to learn and teach social and emotional skills to kids of all ages.

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About the Authors

Caroline Maguire


Caroline earned her undergraduate degree at Trinity College and her Masters of Education and Early Childhood Development with a specialization in social emotional learning (SEL) at Lesley University. Caroline is the author of the award winning book, Why Will No One Play With Me?, a playbook of foolproof scripts on social skills development. 

She is the founder of a comprehensive Social Emotional Learning (SEL) training methodology for adults, parents, clinicians and academic professionals on how to cultivate emotional regulation, emotional intelligence, social-awareness and responsible decision-making skills. She is the founder and director of The Fundamentals of ADHD Coaching for Families training curriculum at ADD Coach Academy (ADDCA) – the only Coach Training program accredited by the International Coach Federation (ICF). 

After several years as a highly respected social skills clinician at the Hallowell Center Boston MetroWest, Ms. Maguire formed her own private practice. She is a sought-after lecturer and workshop facilitator on various topics related to social, emotional and behavioral learning. She is a permanent columnist on social skills in ATTitude Magazine, a favored contributor to U.S. News & World Report, Mind Body Green, Salon, Huffington Post, Today Parenting, ADDitude, Attention Magazine and WebMD. Follow her @AuthorCarolineM

Scarlett Lewis

Chief Movement Officer, Jesse Lewis Choose Love Movement™
Scarlett founded the nonprofit Jesse Lewis Choose Love Movement after her son’s murder in the Sandy Hook tragedy in 2012. She became part of the solution to the issues in society — and that also caused the tragedy — and advocates for social-emotional learning and character education. She’s the author of Nurturing Healing Love: A Mother’s Journey of Hope & Forgiveness, a memoir of her journey toward choosing love and forgiveness.
Jesse Lewis Choose Love Movement’s flagship program, Choose Love for Schools™, is a no-cost, comprehensive, lifespan, next generation SEL and character development program that empowers educators and students to choose love, handle adversity, and manage their emotions. After 5 years of viral adoption by schools in each of the 50 states and 110 countries worldwide and now reaching more than 2 million children, Choose Love programming was extended to include Choose Love For Home™, Choose Love for Communities™, Champions Choose Love™, and a program for the workplace via Choose High Performance, and recently launched Choose Love CONNECT, a unique web-based  destination for connection and inspiration among all believers in the power of Choosing Love.
In addition to multiple appearances on the Today Show, Scarlett has been interviewed by national media including CBS News, the BBC, Fox News, The Guardian, and People Magazine and many regional papers and podcasts about Choose Love and the benefits of SEL, and has been featured in high-profile magazines, including Fortune, Strive, and Huffington Post. Scarlett has also given keynote speeches at Tedx and global education conferences and has presented at the SXSW EDU Conference; ASCD Empower; the Nebraska Mental Health Conference; and multiple statewide Counselor Association Conferences. She has received many awards for her contribution toward promoting global peace and raising awareness of SEL, including the 2020 Peace Hero Award, the 2020 Nonprofit Unsung Hero Award, 2019 Global Presence Humanitarian, a Hero of Forgiveness, and the 2019 NEASC (New England Association of Schools and Colleges) Charles Eliot Award.

What Parents Are Saying

When we started Caroline Maguire’s coaching program, we saw a huge improvement right away. The program helped me communicate better with Jenny. I was able to help her look at those minor problems more objectively. Very quickly, Jenny learned to pause and problem- solve instead of overreacting. She learned strategies to cope with her emotions, and she learned to calm herself. Now, many years later, she is a successful college student with a strong group of friends. The coaching model helped Jenny develop life skills to manage emotions and get along with other people.
Pam K
I felt overwhelmed and felt sure there would be no way I could do this, much less that it would be something my kid would agree to do. At first he was resistant but we learned how to have fun with it and laugh when we stumbled. Using coaching to talk about hard things with my son Andy made the conversations less antagonistic— and it worked.
Patrick L
I have been searching for a "how to raise a good human" manual for years, but this is so much better! To be able to see - and for my kids to see, with me - examples of other children in real life situations applying these strategies and resolving their issues is beyond powerful. It's so easy to identify little opportunities throughout the day to turn into learning opportunities and the kids actually respond differently because they remember seeing another child go through the same thing. This program is a parenting LIFESAVER!
Alison M

Coping with your emotions is a life skill, and the ability to not just push them down but actually process them – and have a go-to kit to practice that – is something EVERY parent and EVERY teacher can help children develop.

Caroline Maguire

YOU are the expert when it comes to your child (or children). You are their parent and you know your child better than anybody else. What we will be sharing with you will help you to be the best parent that you can be.

Scarlett Lewis

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